Maybe I’m a marketing guys dream. Maybe I just don’t have much self control because I always end up making a few impulse buys at the grocery store just for the hell of it. My last trip to the grocery store I made 4 impulse buys (sigh). The first thing I picked up was Coke Blak. I didn’t buy it because it looked tasty, or was packaged well. I bought it because it was a Coke product that I had never even heard of, and the packaging gave almost no clues as to what the heck it was. Maybe logic isn’t my strong point after all : it’s worth paying money for because I cant tell what the hell it is.
The packaging was pretty simple, and didn’t really give any hints to what this drink was all about. It said “Carbonated Fusion Beverage” under the logo. I thought maybe it was an energy drink, but the ingredients didn’t have any of the usual energy drink ingredients.
I cracked open a bottle and liked what I found inside. It is a lightly carbonated coffee drink. It’s a little bit hard to describe. It is a little sweet, but not like a soft drink and you wouldn’t think of “coke” when you drink it. It’s not creamy like any of the bottled Starbucks drinks. It is light but not sure I’d call it refreshing. Blak sports forty calories in an 8 oz bottle. I like it, but I’m not sure how well it will do. It doesn’t fit into any of the standard drink categories (soft drink, energy drink, morning/breakfast drink etc.). It’s worth trying if you like coffee and want to try something new.
What were the 3 other impulse buys?
Lets see:
2 energy drinks they had on sale. Volt and Cheeta? I think.
and a good steak (Filet).
Z